OUR STORY
Founded in 2017, Chisel Fit started with the vision of creating better, faster, more efficient workouts through science-driven research. The goal was, and continues to be, transcending the world of fitness and human performance.
OUR PURPOSE & PASSION
Chisel Fit manufactures patented one-of-a-kind fitness products for commercial and personal use. With over 80 patents in our portfolio and a team of world-class engineers bringing our innovative technology and designs to life, we create products that disrupt the current fitness landscape and are compelling to athletes and all levels of fitness enthusiasts.
Chisel Fit products don’t just look or perform different - they create more efficient workouts and better results!
Chisel Fit is not a “me too” fitness brand. You won’t find our logo on just any piece of equipment. Our products have innovation and purpose, providing more versatility and performance than traditional products in today’s market.
We use science driven biomechanics to combine strength and cardio movements into safe, efficient, total body workouts that get results.
JOE ELLIS
FOUNDER & CEO
Joe got his start in the fitness industry in 1986 selling products at a retail store while attending college. Since that time, he has been on just about every side of the industry, including commercial dealer sales, factory territory sales rep and for the last 25 years - product design, patenting, development, and manufacturing.
With his name on over 80 US and International patents, Joe has designed many industry-first products including the first sled treadmill and the first user support articulating motion strength machines.
Joe’s extensive experience and strong relationships with world-class factories further positions Chisel Fit for long-term success.
Having built a patent portfolio loaded with industry shaping new products, Joe has positioned the CHISEL brand at the forefront of exercise modality innovation.
JOSH AGUILAR
DIRECTOR OF ENGINEERING
Josh is one of Chisel Fit's founding members and is critical to the innovation and development of our growing portfolio of products. Josh holds a BS in Mechanical Engineering from UC-Davis and an MS in Mechanical Engineering from California State University. Since the inception of Chisel Fit, Josh has been a driving force in bringing each product concept Joe has created to life.
His exceptional mechanical aptitude, combined with his meticulous attention to detail, explains why Chisel Fit products are set to redefine true innovation in the fitness equipment industry.
BJ COREY
HEAD OF MARKETING
BJ Corey, MBA, brings nearly two decades of experience in marketing to Chisel Fit with a goal of building brand awareness, creating meaningful, engaging, and educational content about Chisel Fit, creating marketing and launch strategies for our growing portfolio of products, and helping lead the brand to new heights as it becomes a leader in the fitness equipment industry.
His previous work includes successful marketing campaigns and product launches with global brands including Under Armour, IMG, Cybex, SharkNinja and Oofos.
MARC CORONEL
HEAD OF EDUCATION
Marc Coronel, B.A., joined Chisel Fit as an industry award-winning Senior Master Course instructor, programmer, educator, and the 2024 IDEA Health & Fitness Association’s Personal Trainer of the Year.
His goal is to bring education, programming, demonstrations and other content and curriculum to the Chisel Fit library. His previous work in this area includes presenting and educating for Under Armour Training, TRX, TriggerPoint, LifeFitness, Quest, and FightCamp.
Marc has received accolades from TRX and TriggerPoint as a top trainer and also was presenter of the year at SCW Mania 3 years in a row (2016-2018). His reach spans the globe, as he’s been seen on Good Morning America, published by SELF, STACK, Men’s Health, and more, and has also trained some British royalty.
